Guides
Publishing craft
Platform playbooks, posting times, hooks, batching and repurposing. How the posting itself gets better.
Releasing3 min read
Why an artist's links should live on a domain the artist owns
A generic short link belongs to the company that issued it. A link on your own domain survives a change of service, carries your name in every post, and is the one thing an audience can trust to be yours.
Caleb Gottfried
Founder, SNVRKOTICS
Releasing3 min read
What to put on a release smart link, and what to measure once it is live
One link to every store is the easy part. Which destinations to include, how to order them, what a pre-release link needs, what a click can tell you without tracking the listener, and what it cannot.
Caleb Gottfried
Founder, SNVRKOTICS